BU Gateway Guide
Brand Strategy for BUGCC

As the project leader for the 'BU Gateway Guide,' I led a collaborative effort to craft an essential orientation resource aimed at new students at Boston University, aiming to ease their transition and also boost awareness for the Boston University Global China Connection (BUGCC). This comprehensive guide was the culmination of efforts from a ten-member team, which I coordinated to ensure a cohesive drafting and design process covering various facets of campus life.

My role involved not only guiding the content creation across different areas of student interest but also ensuring that the visual presentation was consistent and reflective of the university's welcoming spirit.

Utilizing Adobe InDesign, we developed an engaging and visually appealing guide that serves as both a practical resource for navigating the university and an informative introduction to the vibrant BUGCC. 

Our project reached an impressive milestone by directly engaging with over 500 new students, effectively broadening their understanding of campus resources and fostering a stronger connection to the BUGCC. This initiative not only facilitated a smoother transition for incoming students but also played a significant role in enhancing the sense of community within the university, demonstrating the impactful synergy of strategic planning, teamwork, and creative execution.